{"id":2729,"date":"2025-03-05T10:36:08","date_gmt":"2025-03-04T23:36:08","guid":{"rendered":"https:\/\/schambers.com.au\/?p=2729"},"modified":"2025-03-13T11:42:40","modified_gmt":"2025-03-13T00:42:40","slug":"%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e4%b8%ad%e7%9a%84%e7%9f%a5%e8%af%86%e4%ba%a7%e6%9d%83%e4%bf%9d%e6%8a%a4","status":"publish","type":"post","link":"https:\/\/schambers.com.au\/zh-hans\/2025\/03\/05\/%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e4%b8%ad%e7%9a%84%e7%9f%a5%e8%af%86%e4%ba%a7%e6%9d%83%e4%bf%9d%e6%8a%a4\/","title":{"rendered":"\u8de8\u5883\u7535\u5546\u4e2d\u7684\u54c1\u724c\u4fdd\u62a4\uff1a\u5982\u4f55\u89c4\u907f\u77e5\u8bc6\u4ea7\u6743\u98ce\u9669"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" class=\"wp-block-cover__image-background wp-image-2731\" alt=\"\" src=\"https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover-1024x585.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover-1024x585.jpg 1024w, https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover-300x171.jpg 300w, https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover-768x439.jpg 768w, https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover-1536x878.jpg 1536w, https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/cover.jpg 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p>\u968f\u7740\u5168\u7403\u4ea4\u901a\u57fa\u7840\u8bbe\u65bd\u7684\u4e0d\u65ad\u5b8c\u5584\uff0c\u8de8\u5883\u7535\u5546\u8fce\u6765\u4e86\u8fc5\u731b\u589e\u957f\u3002\u8fd1\u5e74\u6765\uff0c\u4e2d\u56fd\u5356\u5bb6\u5728\u5168\u7403\u8de8\u5883\u7535\u5546\u5e02\u573a\u4e2d\u7684\u5360\u6bd4\u6301\u7eed\u4e0a\u5347\u3002\u4ec5\u5728 2012 \u81f3 2016 \u5e74\u95f4\uff0c<a href=\"https:\/\/www.mckinsey.com.cn\/%e4%b8%ad%e5%9b%bd%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e7%99%bd%e7%9a%ae%e4%b9%a6\/\">\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u5e02\u573a\u89c4\u6a21<\/a>\u4fbf\u4ece 2937 \u4ebf\u5143\u4eba\u6c11\u5e01 \u589e\u957f\u81f3 12801 \u4ebf\u5143\u4eba\u6c11\u5e01\u3002\u8fd9\u4e00\u5feb\u901f\u53d1\u5c55\u4e0d\u4ec5\u5f97\u76ca\u4e8e\u5e02\u573a\u9700\u6c42\u7684\u6269\u5927\uff0c\u4e5f\u4e0e\u4e2d\u56fd\u653f\u5e9c\u5927\u529b\u63a8\u8fdb\u81ea\u7531\u8d38\u6613\u533a\u5efa\u8bbe\u3001\u63a8\u5e7f<a href=\"https:\/\/www.yidaiyilu.gov.cn\/\">\u201c\u4e00\u5e26\u4e00\u8def\u201d<\/a>\u5021\u8bae\u7b49\u653f\u7b56\u606f\u606f\u76f8\u5173\uff0c\u4e3a\u8de8\u5883\u7535\u5546\u63d0\u4f9b\u4e86\u66f4\u6709\u5229\u7684\u653f\u7b56\u73af\u5883\u3002<\/p>\n\n\n\n<p>\u5728\u56fd\u9645\u5e02\u573a\u4e0a\uff0cAmazon\u3001eBay\u3001Shopee \u7b49\u9886\u5148\u8de8\u5883\u7535\u5546\u5e73\u53f0\u5df2\u6210\u4e3a\u4e2d\u56fd\u4f01\u4e1a\u62d3\u5c55\u6d77\u5916\u4e1a\u52a1\u7684\u4e3b\u8981\u6e20\u9053\u3002\u8fd9\u4e9b\u5e73\u53f0\u95e8\u69db\u8f83\u4f4e\uff0c\u5141\u8bb8\u4e2a\u4eba\u5356\u5bb6\u548c\u5c0f\u578b\u4f01\u4e1a\u5165\u9a7b\uff0c\u4f7f\u5f97\u66f4\u591a\u521b\u4e1a\u8005\u80fd\u591f\u8fdb\u5165\u56fd\u9645\u5e02\u573a\u3002\u7136\u800c\uff0c\u8bb8\u591a\u5356\u5bb6\u7531\u4e8e\u7f3a\u4e4f\u6cd5\u5f8b\u77e5\u8bc6\u548c\u4e13\u4e1a\u652f\u6301\uff0c\u5f80\u5f80\u5ffd\u89c6\u4e86\u77e5\u8bc6\u4ea7\u6743\u5408\u89c4\u95ee\u9898\u3002\u77e5\u8bc6\u4ea7\u6743\u4f5c\u4e3a\u81f3\u5173\u91cd\u8981\u7684\u5546\u4e1a\u8d44\u4ea7\uff0c\u5374\u672a\u53d7\u5230\u8db3\u591f\u91cd\u89c6\uff0c\u5bfc\u81f4\u8fd1\u5e74\u6765\u9488\u5bf9\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u5356\u5bb6\u7684\u4fb5\u6743\u8bc9\u8bbc\u5927\u5e45\u589e\u52a0\u3002\u4f8b\u5982\uff0c\u67d0\u5bb6\u4e13\u6ce8\u4e8e\u56fd\u9645\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u7684\u7f8e\u56fd\u5f8b\u5e08\u4e8b\u52a1\u6240\u5728 2020 \u5e74\u5171\u5411\u4e2d\u56fd\u5356\u5bb6\u53d1\u8d77\u4e86 243 \u8d77\u8bc9\u8bbc\uff0c\u5bfc\u81f4 2.2 \u4e07\u4e2a\u8d26\u6237\u88ab\u5173\u95ed\u30015900 \u4e2a\u7f51\u7ad9\u88ab\u5173\u505c\uff0c\u5bf9\u8bb8\u591a\u5356\u5bb6\u7684\u7ecf\u8425\u9020\u6210\u4e86\u6c89\u91cd\u6253\u51fb\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8de8\u5883\u7535\u5546\u7684\u5d1b\u8d77\u65e2\u5e26\u6765\u4e86\u673a\u9047\uff0c\u4e5f\u4f34\u968f\u7740\u65e5\u76ca\u4e25\u82db\u7684\u77e5\u8bc6\u4ea7\u6743\u5408\u89c4\u6311\u6218\u3002\u5404\u56fd\u4e0d\u65ad\u52a0\u5f3a\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u6cd5\u89c4\uff0c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e5f\u540c\u6b65\u5347\u7ea7\u5408\u89c4\u5ba1\u6838\u6807\u51c6\uff0c\u4f7f\u8fdd\u89c4\u5356\u5bb6\u7684\u751f\u5b58\u7a7a\u95f4\u5927\u5e45\u7f29\u5c0f\u3002\u9762\u5bf9\u8fd9\u4e00\u8d8b\u52bf\uff0c\u5356\u5bb6\u5fc5\u987b\u63d0\u9ad8\u77e5\u8bc6\u4ea7\u6743\u5408\u89c4\u610f\u8bc6\uff0c\u4ee5\u89c4\u907f\u6cd5\u5f8b\u98ce\u9669\u3001\u786e\u4fdd\u4e1a\u52a1\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002\u672c\u6587\u5c06\u89e3\u6790\u8de8\u5883\u7535\u5546\u4e2d\u5e38\u89c1\u7684\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u5f62\u5f0f\uff0c\u63a2\u8ba8\u73b0\u884c\u5408\u89c4\u8981\u6c42\uff0c\u5e76\u63d0\u4f9b\u5408\u89c4\u7ecf\u8425\u7684\u5b9e\u7528\u5efa\u8bae\u3002<\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>\u8de8\u5883\u7535\u5546\u4e2d\u7684\u5e38\u89c1\u77e5\u8bc6\u4ea7\u6743\u7c7b\u578b\u53ca\u4fb5\u6743\u98ce\u9669<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/4.png\" alt=\"\u56fe\u7247\u5c55\u793a\u4e86\u8de8\u5883\u7535\u5546\u4e2d\u56db\u79cd\u5e38\u89c1\u7684\u77e5\u8bc6\u4ea7\u6743\u7c7b\u578b\u4ee5\u53ca\u5176\u57fa\u7840\u5b9a\u4e49\" class=\"wp-image-2735\"\/><figcaption class=\"wp-element-caption\">\u672c\u56fe\u7247\u4e3a\u4f5c\u8005\u6839\u636e\u76f8\u5173\u6570\u636e\u53ca\u8d44\u6599\u539f\u521b\uff0c\u7248\u6743\u5f52\u9633\u5149\u6d77\u5bcc\u5f8b\u5e08\u4e8b\u52a1\u6240\u6240\u6709\u3002\u672a\u7ecf\u6388\u6743\uff0c\u7981\u6b62\u4efb\u4f55\u5f62\u5f0f\u7684\u590d\u5236\u3001\u4fee\u6539\u6216\u5546\u4e1a\u7528\u9014\u3002\u5982\u9700\u8f6c\u8f7d\uff0c\u8bf7\u6ce8\u660e\u51fa\u5904\u5e76\u8054\u7cfb<a href=\"mailto:marketing@schambers.com.au\">marketing@schambers.com.au<\/a>\u83b7\u5f97\u8bb8\u53ef\u3002<\/figcaption><\/figure><\/div>\n\n\n<p><strong>1. \u5546\u6807\uff08Trademark\uff09<\/strong><\/p>\n\n\n\n<p>\u5546\u6807\u901a\u5e38\u662f\u7528\u6765\u8bc6\u522b\u548c\u533a\u5206\u5546\u54c1\u6216\u670d\u52a1\u6765\u6e90\u7684\u6807\u5fd7\uff0c\u901a\u5e38\u5305\u62ec\u6587\u5b57\u3001\u56fe\u5f62\u3001\u5b57\u6bcd\u7684\u7ec4\u5408\u3002\u5728\u8de8\u5883\u7535\u5546\u4e2d\uff0c\u5546\u6807\u4fb5\u6743\u98ce\u9669\u8f83\u4e3a\u7a81\u51fa\u3002\u4e00\u65b9\u9762\uff0c\u4f01\u4e1a\u5982\u679c\u672a\u5728\u76ee\u6807\u5e02\u573a\u53ca\u65f6\u6ce8\u518c\u5546\u6807\uff0c\u53ef\u80fd\u9762\u4e34\u54c1\u724c\u540d\u79f0\u6216\u6807\u5fd7\u88ab\u4ed6\u4eba\u62a2\u5148\u6ce8\u518c\u7684\u98ce\u9669\uff0c\u5bfc\u81f4\u65e0\u6cd5\u5728\u8be5\u5e02\u573a\u6b63\u5e38\u4f7f\u7528\u81ea\u5df1\u7684\u54c1\u724c\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u90e8\u5206\u5356\u5bb6\u53ef\u80fd\u672a\u7ecf\u6388\u6743\u4f7f\u7528\u77e5\u540d\u54c1\u724c\u7684\u5546\u6807\uff0c\u6216\u91c7\u7528\u4e0e\u77e5\u540d\u54c1\u724c\u6781\u4e3a\u76f8\u4f3c\u7684\u540d\u79f0\u548c\u6807\u5fd7\uff0c\u9020\u6210\u5e02\u573a\u6df7\u6dc6\u3002<\/p>\n\n\n\n<p><strong>2. <\/strong><strong>\u4e13\u5229\uff08<\/strong><strong>Patent<\/strong><strong>\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u4e13\u5229\u8d4b\u4e88\u53d1\u660e\u8005\u5728\u4e00\u5b9a\u671f\u9650\u5185\u5bf9\u5176\u521b\u65b0\u4ea7\u54c1\u6216\u6280\u672f\u7684\u4e13\u6709\u6743\u5229\u3002\u8de8\u5883\u7535\u5546\u4e2d\uff0c\u4e13\u5229\u4fb5\u6743\u98ce\u9669\u4e3b\u8981\u4f53\u73b0\u5728\u672a\u7ecf\u6388\u6743\u5047\u5192\u3001\u9500\u552e\u4e13\u5229\u6743\u4eba\u7684\u4ea7\u54c1\uff0c\u4ee5\u53ca\u4ea7\u54c1\u7684\u6280\u672f\u6216\u8bbe\u8ba1\u88ab\u4ed6\u4eba\u4eff\u5236\u3002\u5c24\u5176\u662f\u5728\u4e0d\u540c\u56fd\u5bb6\u62e5\u6709\u4e0d\u540c\u4e13\u5229\u7ec6\u5206\u7684\u80cc\u666f\u4e0b\uff0c\u5356\u5bb6\u8fdb\u5165\u65b0\u7684\u5e02\u573a\u65f6\uff0c\u5982\u679c\u672a\u8fdb\u884c\u4e13\u5229\u68c0\u7d22\u548c\u5408\u89c4\u5ba1\u67e5\uff0c\u5c31\u6709\u53ef\u80fd\u89e6\u72af\u5f53\u5730\u7684\u4e13\u5229\u6cd5\u3002<\/p>\n\n\n\n<p><strong>3. <\/strong><strong>\u7248\u6743\uff08<\/strong><strong>Copyright<\/strong><strong>\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u7248\u6743\u901a\u5e38\u662f\u6307\u7531\u4f5c\u8005\/\u54c1\u724c\u521b\u4f5c\u7684\u539f\u521b\u5185\u5bb9\u7684\u4e13\u6709\u6743\u5229\uff0c\u5305\u62ec\u5546\u54c1\u63cf\u8ff0\u3001\u56fe\u7247\u3001\u89c6\u9891\u3001\u5e7f\u544a\u7d20\u6750\u7b49\u5185\u5bb9\u3002\u8de8\u5883\u7535\u5546\u5e73\u53f0\u4e0a\uff0c\u672a\u7ecf\u6388\u6743\u4f7f\u7528\u4ed6\u4eba\u7248\u6743\u4f5c\u54c1\u7684\u60c5\u51b5\u6bd4\u8f83\u5e38\u89c1\u3002\u4f8b\u5982\uff0c\u90e8\u5206\u5356\u5bb6\u53ef\u80fd\u4f1a\u76d7\u7528\u6216\u672a\u7ecf\u6388\u6743\u4fee\u6539\u4ed6\u4eba\u7684\u4ea7\u54c1\u56fe\u7247\u7b49\u7d20\u6750\u7528\u4e8e\u81ea\u5df1\u7684\u5546\u54c1\u63a8\u5e7f\u9875\u9762\uff0c\u8fd9\u4e9b\u884c\u4e3a\u53ef\u80fd\u5bfc\u81f4\u7248\u6743\u6301\u6709\u65b9\u7684\u6295\u8bc9\u548c\u5e73\u53f0\u5904\u7f5a\u3002<\/p>\n\n\n\n<p><strong>4. <\/strong><strong>\u5546\u4e1a\u79d8\u5bc6\uff08<\/strong><strong>Trade Secret<\/strong><strong>\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u5546\u4e1a\u79d8\u5bc6\u6307\u4f01\u4e1a\u672a\u516c\u5f00\u7684\u3001\u5177\u6709\u5546\u4e1a\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u4f9b\u5e94\u94fe\u7ba1\u7406\u4fe1\u606f\u3001\u751f\u4ea7\u6280\u672f\u3001\u8425\u9500\u7b56\u7565\u7b49\u3002\u5728\u8de8\u5883\u7535\u5546\u4e2d\uff0c\u5546\u4e1a\u79d8\u5bc6\u7684\u4fdd\u62a4\u5c24\u4e3a\u91cd\u8981\u3002\u7531\u4e8e\u8de8\u56fd\u4f9b\u5e94\u94fe\u4e2d\u6d89\u53ca\u591a\u4e2a\u5408\u4f5c\u65b9\uff0c\u5546\u4e1a\u79d8\u5bc6\u7684\u4fdd\u62a4\u9762\u4e34\u5de8\u5927\u7684\u6311\u6218\uff0c\u53ef\u80fd\u76f4\u63a5\u5f71\u54cd\u4f01\u4e1a\u7684\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<p style=\"font-size:26px\"><strong>\u8de8\u5883\u5546\u54c1\u5165\u5883\u89c4\u5219<\/strong><\/p>\n\n\n\n<p>\u8fd1\u5e74\u6765\uff0c\u968f\u7740\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u7684\u8de8\u5883\u6848\u4f8b\u5c61\u5c61\u53d1\u751f\uff0c\u5404\u56fd\u653f\u5e9c\u7684\u77e5\u8bc6\u4ea7\u6743\u6267\u6cd5\u529b\u5ea6\u9010\u6e10\u52a0\u5f3a\u3002\u7f8e\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u97e9\u56fd\u7b49\u56fd\u90fd\u52a0\u5927\u4e86\u5bf9\u4e13\u5229\u3001\u5546\u6807\u4fb5\u6743\u884c\u4e3a\u7684\u76d1\u7ba1\u3002<\/p>\n\n\n\n<p>\u7f8e\u56fd\u6d77\u5173\uff08CBP\uff09\u52a0\u5927\u4e86\u5bf9\u6d89\u5acc\u4fb5\u6743\u5546\u54c1\u7684<a href=\"https:\/\/www.cbp.gov\/trade\/priority-issues\/ipr\/bestpractices\">\u6263\u62bc\u529b\u5ea6<\/a>\uff1b\u5982\u679c\u88ab\u4fb5\u72af\u7684\u5546\u6807\u6216\u7248\u6743\u5df2\u7ecf\u767b\u8bb0\uff0cCBP\u5c06\u6709\u6743\u6263\u7559\u3001\u67e5\u83b7\u3001\u6ca1\u6536\uff0c\u5e76\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u9500\u6bc1\u4fb5\u6743\u7269\u54c1\u3002\u6839\u636e\u7f8e\u56fd\u6d77\u5173\u7ed9\u51fa\u7684\u5e74\u5ea6\u6570\u636e\uff0c\u4ece <a href=\"https:\/\/www.cbp.gov\/sites\/default\/files\/2025-01\/IntellectualPropertyRightsSeizureStatisticsFiscalYear2024%20FINAL.pdf\">2020 \u8d22\u5e74 \uff08FY\uff09 \u5230 2024 \u8d22\u5e74<\/a>\uff0c\u56e0\u4fb5\u72af\u77e5\u8bc6\u4ea7\u6743\u800c\u88ab\u6ca1\u6536\u7684\u5546\u54c1\u603b\u6570\u589e\u52a0\u4e86\u4e00\u500d\u591a\uff0c\u8fd9\u4e9b\u5546\u54c1\u7684\u5236\u9020\u5546\u5efa\u8bae\u96f6\u552e\u4ef7 \uff08MSRP\uff09 \u603b\u589e\u957f\u4e86 415% \u3002\u5176\u4e2d\uff0c<a href=\"https:\/\/www.cbp.gov\/sites\/default\/files\/2025-01\/IntellectualPropertyRightsSeizureStatisticsFiscalYear2024%20FINAL.pdf\">\u4e2d\u56fd\u5927\u9646\u548c\u4e2d\u56fd\u9999\u6e2f<\/a>\u4e00\u76f4\u662f\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u8d27\u54c1\u7f09\u83b7\u91cf\u6700\u5927\u7684\u4e24\u4e2a\u5730\u533a\u3002\u5728 2024 \u8d22\u5e74\uff0c\u4ece\u4e2d\u56fd\u5927\u9646\u548c\u4e2d\u56fd\u9999\u6e2f\u7f09\u83b7\u7684\u8d27\u7269\u7ea6\u5360\u7f09\u83b7\u603b\u6570\u91cf\u7684 90%\u3002\u8fd9\u8868\u660e\u4e2d\u56fd\u5356\u5bb6\u51fa\u53e3\u4fb5\u6743\u5546\u54c1\u5df2\u6210\u4e3a\u666e\u904d\u73b0\u8c61\uff0c\u9700\u8981\u5f15\u8d77\u9ad8\u5ea6\u5173\u6ce8\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/schambers.com.au\/wp-content\/uploads\/2025\/03\/2.png\" alt=\"\u8868\u683c\u5c55\u793a\u4e862024\u8d22\u5e74\u4fb5\u6743\u4ea7\u54c1\u88ab\u7f09\u83b7\u91cf\u6392\u540d\u524d\u4e94\u7684\u5730\u533a\uff0c\u6570\u636e\u7531\u7f8e\u56fd\u6d77\u5173\u548c\u8fb9\u5883\u4fdd\u62a4\u5c40\u53d1\u5e03\u3002\" class=\"wp-image-2733\"\/><figcaption class=\"wp-element-caption\">\u672c\u56fe\u7247\u4e3a\u4f5c\u8005\u6839\u636e\u76f8\u5173\u6570\u636e\u53ca\u8d44\u6599\u539f\u521b\uff0c\u7248\u6743\u5f52\u9633\u5149\u6d77\u5bcc\u5f8b\u5e08\u4e8b\u52a1\u6240\u6240\u6709\u3002\u672a\u7ecf\u6388\u6743\uff0c\u7981\u6b62\u4efb\u4f55\u5f62\u5f0f\u7684\u590d\u5236\u3001\u4fee\u6539\u6216\u5546\u4e1a\u7528\u9014\u3002\u5982\u9700\u8f6c\u8f7d\uff0c\u8bf7\u6ce8\u660e\u51fa\u5904\u5e76\u8054\u7cfb<a href=\"mailto:marketing@schambers.com.au\">marketing@schambers.com.au<\/a>\u83b7\u5f97\u8bb8\u53ef\u3002<\/figcaption><\/figure><\/div>\n\n\n<p>\u6fb3\u5927\u5229\u4e9a\u77e5\u8bc6\u4ea7\u6743\u5c40\uff08IP Australia\uff09\u662f\u6fb3\u5927\u5229\u4e9a\u4e3b\u8981\u7684\u884c\u653f\u786e\u6743\u673a\u6784\u3002IP Australia\u4e0e\u4e16\u754c\u77e5\u8bc6\u4ea7\u6743\u7ec4\u7ec7\uff08WIPO\uff09\u53ca\u5176\u4ed6\u56fd\u9645\u673a\u6784\u5408\u4f5c\uff0c\u81f4\u529b\u4e8e\u52a0\u5f3a\u5168\u7403<a href=\"https:\/\/www.ipaustralia.gov.au\/international-ip\/international-cooperation\">\u77e5\u8bc6\u4ea7\u6743\uff08IP\uff09\u6743\u5229\u4f53\u7cfb<\/a>\u3002\u901a\u8fc7\u591a\u9879\u534f\u8bae\u548c\u6761\u7ea6\uff0c\u4ed6\u4eec\u79ef\u6781\u53c2\u4e0e\u5e76\u63a8\u52a8\u77e5\u8bc6\u4ea7\u6743\u7684\u56fd\u9645\u5316\u7ba1\u7406\u30022008\u5e74\uff0c\u6fb3\u5927\u5229\u4e9a\u77e5\u8bc6\u4ea7\u6743\u5c40\u5728\u58a8\u5c14\u672c\u5f00\u8bbe\u4e86<a href=\"https:\/\/www.ipaustralia.gov.au\/about-us\/our-agency\">\u4e13\u5229\u5ba1\u67e5\u4e2d\u5fc3<\/a>\uff08Patent Examination Centre\uff09\uff0c\u8be5\u4e2d\u5fc3\u7684\u8bbe\u7acb\u65e8\u5728\u589e\u52a0\u5ba1\u67e5\u4eba\u5458\u7684\u6570\u91cf\uff0c\u5206\u62c5\u73b0\u6709\u5ba1\u67e5\u673a\u6784\u7684\u5de5\u4f5c\u8d1f\u62c5\uff0c\u4ece\u800c\u7f29\u77ed\u4e13\u5229\u5ba1\u67e5\u65f6\u95f4\uff0c\u63d0\u9ad8\u5ba1\u67e5\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u97e9\u56fd\u56fd\u4f1a\u5728\u5168\u4f53\u4f1a\u8bae\u4e2d\u901a\u8fc7\u4e86\u300a<a href=\"https:\/\/www.shinkim.com\/zho\/media\/newsletter\/2408\">\u5173\u4e8e\u9632\u6b62\u4e0d\u6b63\u5f53\u7ade\u4e89\u548c\u5546\u4e1a\u79d8\u5bc6\u4fdd\u62a4\u6cd5<\/a>\u300b\u7684\u90e8\u5206\u4fee\u8ba2\u3002\u6839\u636e\u65b0\u4fee\u8ba2\u7684\u6cd5\u89c4\uff0c\u5f53\u7a83\u53d6\u521b\u610f\u548c\u4fb5\u72af\u5546\u4e1a\u79d8\u5bc6\u7684\u884c\u4e3a\u88ab\u8ba4\u5b9a\u4e3a\u6545\u610f\u65f6\uff0c\u60e9\u7f5a\u6027\u635f\u5bb3\u8d54\u507f\u7684\u4e0a\u9650\u5c06\u4ece\u539f\u5148\u7684\u201c\u4e09\u500d\u201d\u63d0\u9ad8\u5230\u201c\u4e94\u500d\u201d\uff0c\u8fd9\u4e00\u4e3e\u63aa\u8fdb\u4e00\u6b65\u52a0\u5927\u4e86\u5bf9\u77e5\u8bc6\u4ea7\u6743\u4fb5\u6743\u884c\u4e3a\u7684\u60e9\u7f5a\u529b\u5ea6\u3002<\/p>\n\n\n\n<p style=\"font-size:26px\"><strong>\u8de8\u5883\u7535\u5546\u5e73\u53f0\u77e5\u8bc6\u4fdd\u62a4\u4e3e\u63aa<\/strong><\/p>\n\n\n\n<p>\u8fd1\u5e74\u6765\uff0c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u5bf9\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u7684\u89c4\u5219\u65e5\u76ca\u4e25\u683c\uff0c\u56e0\u4fb5\u6743\u6295\u8bc9\u5bfc\u81f4\u5546\u54c1\u4e0b\u67b6\u6216\u8d26\u6237\u5c01\u7981\u7684\u60c5\u51b5\u8d8a\u6765\u8d8a\u5e38\u89c1\u3002\u5404\u5927\u5e73\u53f0\u7eb7\u7eb7\u52a0\u5f3a\u77e5\u8bc6\u4ea7\u6743\u6295\u8bc9\u673a\u5236\uff0c\u8fdd\u89c4\u4ea7\u54c1\u66f4\u5bb9\u6613\u88ab\u4e0b\u67b6\uff0c\u800c\u8fdd\u89c4\u5356\u5bb6\u751a\u81f3\u53ef\u80fd\u9762\u4e34\u5c01\u53f7\u98ce\u9669\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u7ef4\u62a4\u5e73\u53f0\u79e9\u5e8f\u5e76\u4fdd\u62a4\u77e5\u8bc6\u4ea7\u6743\u6240\u6709\u8005\u7684\u6743\u76ca\uff0ceBay\u63a8\u51fa\u4e86<a href=\"https:\/\/www.ebay.com\/sellercenter\/ebay-for-business\/verified-rights-owner-program#:~:text=The%20Verified%20Rights%20Owner%20%28VeRO%29%20Program%20allows%20owners,buy%20and%20sell%2C%20which%20respects%20property%20owners%E2%80%99%20rights.?msockid=2674f58e301561cf3925e000318560f8\">VeRO\uff08Verified eBay Rights Owner\uff09\u9879\u76ee<\/a>\u3002\u8be5\u9879\u76ee\u5141\u8bb8\u77e5\u8bc6\u4ea7\u6743\u6240\u6709\u8005\u53ca\u5176\u6388\u6743\u4ee3\u8868\u5411eBay\u4e3e\u62a5\u5e73\u53f0\u4e0a\u53ef\u80fd\u4fb5\u72af\u5176\u6743\u5229\u7684\u5546\u54c1\uff0c\u786e\u4fdd\u672a\u7ecf\u6388\u6743\u7684\u5546\u54c1\u65e0\u6cd5\u5728\u5e73\u53f0\u4e0a\u9500\u552e\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e9a\u9a6c\u900a\u5219\u5efa\u7acb\u4e86<a href=\"https:\/\/sell.amazon.com\/zh\/brand-registry\">\u54c1\u724c\u5907\u6848\u7cfb\u7edf<\/a>\uff08Brand Registry\uff09\uff0c\u8981\u6c42\u5356\u5bb6\u63d0\u4f9b\u5408\u6cd5\u5546\u6807\u6ce8\u518c\u8bc1\u4e66\u624d\u80fd\u83b7\u5f97\u5e73\u53f0\u4fdd\u62a4\u3002\u6b64\u5916\uff0c\u8be5\u7cfb\u7edf\u8fd8\u63d0\u4f9b\u81ea\u52a8\u5316\u9884\u6d4b\u670d\u52a1\uff0c\u5e2e\u52a9\u5907\u6848\u5546\u5bb6\u8bc6\u522b\u6f5c\u5728\u7684\u4fb5\u6743\u98ce\u9669\uff0c\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u6295\u8bc9\u548c\u8fdd\u89c4\u60c5\u51b5\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopee\u4e5f\u5728<a href=\"https:\/\/seller.shopee.com.my\/edu\/courseDetail\/897?lessonId=3100\">\u5356\u5bb6\u6559\u80b2\u5e73\u53f0<\/a>\uff08Seller Education Hub\uff09\u4e2d\u63a8\u51fa\u4e86\u201c\u54c1\u724c\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u201d\uff08Brand Intellectual Property Protection\uff09\u8bfe\u7a0b\uff0c\u5e2e\u52a9\u5356\u5bb6\u8bc6\u522b\u4e0d\u540c\u7c7b\u578b\u7684\u4fb5\u6743\u884c\u4e3a\uff0c\u4e86\u89e3\u76f8\u5e94\u7684\u5904\u7f5a\u89c4\u5219\uff0c\u5e76\u5b66\u4e60\u5982\u4f55\u4e3e\u62a5\u4fb5\u6743\u95ee\u9898\uff0c\u4ee5\u7ef4\u62a4\u81ea\u8eab\u5408\u6cd5\u6743\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u603b\u4f53\u6765\u770b\uff0c\u8de8\u5883\u7535\u5546\u5e73\u53f0\u6b63\u4e0d\u65ad\u5f3a\u5316\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u63aa\u65bd\uff0c\u5356\u5bb6\u5728\u7ecf\u8425\u8fc7\u7a0b\u4e2d\u9700\u63d0\u9ad8\u5408\u89c4\u610f\u8bc6\uff0c\u786e\u4fdd\u81ea\u8eab\u5546\u54c1\u7b26\u5408\u5e73\u53f0\u89c4\u5b9a\uff0c\u4ee5\u907f\u514d\u4fb5\u6743\u5e26\u6765\u7684\u7ecf\u8425\u98ce\u9669\u3002<\/p>\n\n\n\n<p style=\"font-size:26px\"><strong>\u5408\u89c4\u5efa\u8bae<\/strong><\/p>\n\n\n\n<p><strong>1. \u81ea\u4e3b\u63d0\u9ad8\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u610f\u8bc6<\/strong><\/p>\n\n\n\n<p>\u5f53\u524d\uff0c\u6211\u56fd\u8de8\u5883\u7535\u5546\u5356\u5bb6\u666e\u904d\u5b58\u5728\u5bf9\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u91cd\u89c6\u4e0d\u8db3\u7684\u95ee\u9898\uff0c\u5bfc\u81f4\u5e02\u573a\u4e0a\u7c7b\u4f3c\u4ea7\u54c1\u5c61\u89c1\u4e0d\u9c9c\u3002\u63d0\u9ad8\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u610f\u8bc6\uff0c\u4e0d\u4ec5\u662f\u4e3a\u4e86\u89c4\u907f\u4fb5\u72af\u4ed6\u4eba\u54c1\u724c\u7684\u98ce\u9669\uff0c\u66f4\u662f\u4e3a\u4e86\u4fdd\u62a4\u81ea\u8eab\u54c1\u724c\u7684\u5408\u6cd5\u6743\u76ca\u3002\u53ea\u6709\u4e3b\u52a8\u5e03\u5c40\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\uff0c\u624d\u80fd\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u5360\u636e\u4f18\u52bf\u5730\u4f4d\u3002<\/p>\n\n\n\n<p><strong>2. \u6ce8\u91cd\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u7684\u5730\u57df\u6027\u7279\u5f81<\/strong><\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5168\u7403\u77e5\u8bc6\u4ea7\u6743\u5236\u5ea6\u5728\u57fa\u672c\u7406\u5ff5\u548c\u4e3b\u8981\u89c4\u5219\u4e0a\u5df2\u8d8b\u4e8e\u4e00\u81f4\uff0c\u4f46\u5728\u5177\u4f53\u5b9e\u8df5\u4e2d\uff0c\u5404\u56fd\u4e4b\u95f4\u7684\u7ec6\u5fae\u5dee\u5f02\u5f80\u5f80\u6210\u4e3a\u8de8\u5883\u7535\u5546\u7684\u201c\u96f7\u533a\u201d\u3002\u4f8b\u5982\uff0c\u5728\u4fdd\u62a4\u7c7b\u578b\u3001\u4fdd\u62a4\u671f\u9650\u7b49\u65b9\u9762\uff0c\u4e0d\u540c\u56fd\u5bb6\u7684\u89c4\u5b9a\u53ef\u80fd\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u8fd9\u4e9b\u5236\u5ea6\u5c42\u9762\u7684\u5730\u57df\u6027\u7279\u5f81\uff0c\u6b63\u662f\u8de8\u5883\u7535\u5546\u77e5\u8bc6\u4ea7\u6743\u98ce\u9669\u7684\u91cd\u8981\u6765\u6e90\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p><strong>3. 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style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">\u64b0\u7a3f\u4eba\uff1a\u6768\u96ea\u76c8 Xueying(Grace) Yang    \u5185\u5bb9\u7b56\u5212\uff1a\u5468\u71d5 Yan Zhou; \u6768\u96ea\u76c8 Xueying(Grace) Yang     \u6821\u5bf9\uff1a\u5b59\u7eb2 Gang(Abraham) Sun<\/p>\n\n\n\n<p 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href=\"https:\/\/schambers.com.au\/zh-hans\/2026\/02\/13\/%e6%96%b0%e5%8d%97%e5%a8%81%e5%b0%94%e5%a3%ab%e5%b7%9e%e4%b8%80%e6%ac%a1%e6%80%a7%e5%a1%91%e6%96%99%e7%a6%81%e4%bb%a4%ef%bc%9a%e4%bc%81%e4%b8%9a%e9%a3%8e%e9%99%a9%e4%b8%8e%e5%90%88%e8%a7%84%e7%ad%96\/\">\u65b0\u5357\u5a01\u5c14\u58eb\u5dde\u4e00\u6b21\u6027\u5851\u6599\u7981\u4ee4\uff1a\u4f01\u4e1a\u98ce\u9669\u4e0e\u5408\u89c4\u7b56\u7565<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/schambers.com.au\/zh-hans\/2025\/12\/08\/ai%e6%97%b6%e4%bb%a3%e7%9a%84%e9%9a%90%e7%a7%81%e6%8c%91%e6%88%98\/\">AI \u65f6\u4ee3\u7684\u9690\u79c1\u6311\u6218\uff1a\u4f60\u7684\u4fe1\u606f\uff0c\u771f\u7684\u5b89\u5168\u5417\uff1f<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/schambers.com.au\/zh-hans\/2025\/11\/21\/5%e9%a6%96%e4%bb%98%e8%ae%a1%e5%88%92%e8%af%a6%e8%a7%a3\/\">5%\u9996\u4ed8\u8ba1\u5212\u8be6\u89e3\uff1a\u9996\u6b21\u7f6e\u4e1a\u65b0\u673a\u9047<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/schambers.com.au\/zh-hans\/2025\/10\/30\/%e5%ae%97%e9%a6%a5%e8%8e%89%e7%a6%bb%e8%81%8c%ef%bc%9a%e6%b0%91%e8%90%a5%e4%bc%81%e4%b8%9a%e7%9a%84%e6%8e%a5%e7%8f%ad%e9%9a%be%e9%a2%98\/\">\u5b97\u99a5\u8389\u79bb\u804c\uff1a\u6c11\u8425\u4f01\u4e1a\u7684\u201c\u63a5\u73ed\u96be\u9898\u201d\u00a0<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/schambers.com.au\/zh-hans\/2025\/10\/10\/%e7%8e%8b%e6%9a%96%e6%9a%96%e7%9a%84%e8%b7%a8%e5%9b%bd%e7%a6%bb%e5%a9%9a%e5%9b%b0%e5%a2%83\/\">\u201c\u6211\u60f3\u79bb\u5a5a\uff0c\u4f46\u4ed6\u5728\u56fd\u5916\u5750\u7262\u201d \u2013 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[44,45],"class_list":["post-2729","post","type-post","status-publish","format-standard","hentry","category-40","tag-44","tag-45"],"_links":{"self":[{"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/2729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/comments?post=2729"}],"version-history":[{"count":2,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/2729\/revisions"}],"predecessor-version":[{"id":3731,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/2729\/revisions\/3731"}],"wp:attachment":[{"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/media?parent=2729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/categories?post=2729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schambers.com.au\/zh-hans\/wp-json\/wp\/v2\/tags?post=2729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}